04

GLOBAL VISUAL

&

INTERACTION

STANDARDS

04

GLOBAL VISUAL

&

INTERACTION

STANDARDS

Color System & Typography Standards

Primary Color: Tech Blue (#0052FF)

The core brand color symbolizing professionalism, reliability, and technological innovation. Applied to brand logos, primary buttons, and key highlights to ensure visual consistency and memorability.

Secondary Colors: Deep Space Black (#0A0A0F) & Future Silver Gray (#E6E9F0)

Deep Space Black creates a composed, professional atmosphere for backgrounds and text. Future Silver Gray serves as a neutral tone for dividers, borders, and secondary content, enhancing visual hierarchy.

 

Accent Color: Vibrant Orange (#FF6B35)

Deployed for call-to-action buttons, key data highlights, and interactive feedback elements. High contrast draws attention and guides users through critical conversion paths such as “Contact Us Now.”

 

Typography: Sans-Serif Font Family

Utilizing SF Pro, Inter, and other sans-serif typefaces for optimal mobile readability. Heading weight: 600-700; body weight: 400-500; line height: 1.5-1.6, optimized for touch-based reading.

Color System & Typography Standards

Primary Color: Tech Blue (#0052FF)

The core brand color symbolizing professionalism, reliability, and technological innovation. Applied to brand logos, primary buttons, and key highlights to ensure visual consistency and memorability.

Secondary Colors: Deep Space Black (#0A0A0F) & Future Silver Gray (#E6E9F0)

Deep Space Black creates a composed, professional atmosphere for backgrounds and text. Future Silver Gray serves as a neutral tone for dividers, borders, and secondary content, enhancing visual hierarchy.

 

Accent Color: Vibrant Orange (#FF6B35)

Deployed for call-to-action buttons, key data highlights, and interactive feedback elements. High contrast draws attention and guides users through critical conversion paths such as “Contact Us Now.”

 

Typography: Sans-Serif Font Family

Utilizing SF Pro, Inter, and other sans-serif typefaces for optimal mobile readability. Heading weight: 600-700; body weight: 400-500; line height: 1.5-1.6, optimized for touch-based reading.

Interaction Patterns & Motion Design

Interaction Patterns & Motion Design

Image & Video Asset Standards

Image Quality Standards

Use high-quality, narrative- driven team and workspace imagery. Ensure image resolution is optimized for mobile display to clearly convey Smart X’s professional image and collaborative culture.

Core Concept Visualization

For core concepts such as “Closed-Loop” and “Technology Galaxy,” custom illustrations or animations must be provided, leveraging intuitive visual presentation to enhance users’ understanding of Smart X’s technical architecture.

Image Copyright & Compliance

All images must be copyright compliant. Prioritize original materials or licensed commercial image libraries to mitigate infringement risks and protect the company’s intellectual property reputation.

Video Content Standards

Videos should be concise and refined, highlighting core value propositions. Formats must support mainstream mobile playback standards with optimized loading speeds to enhance user viewing experience and information delivery efficiency

Image & Video Asset Standards

Image Quality Standards

Use high-quality, narrative-driven team and workspace imagery. Ensure image resolution is optimized for mobile display to clearly convey Smart X’s professional image and collaborative culture.

Core Concept Visualization

For core concepts such as “Closed-Loop” and “Technology Galaxy,” custom illustrations or animations must be provided, leveraging intuitive visual presentation to enhance users’ understanding of Smart X’s technical architecture.

Image Copyright & Compliance

All images must be copyright compliant. Prioritize original materials or licensed commercial image libraries to mitigate infringement risks and protect the company’s intellectual property reputation.

Video Content Standards

Videos should be concise and refined, highlighting core value propositions. Formats must support mainstream mobile playback standards with optimized loading speeds to enhance user viewing experience and information delivery efficiency